Pinterest is one of the most popular social media platforms, with over 200 million active users as of this writing.
It’s also a lucrative space for affiliate marketers. According to a recent report by Shareablee, Pinterest has the third highest number of users that make purchases on mobile devices among all major social media networks.
If you’re an e-commerce, blogger or own an online store, it’s a no-brainer to take advantage of Pinterest and its massive audience.
After all, you can use it to drive traffic to your site while also promoting your products or services as an affiliate marketer.
Doing so is simple enough at first glance—just create a board with great images and Pins about your topic, add some relevant keywords (and try not to get flagged for spam), and voila! But there’s more that goes into creating an effective Pinterest strategy for affiliate marketing purposes.
What is Pinterest Affiliate Marketing?
Affiliate marketing is a form of online marketing that enables businesses to earn revenue by promoting other businesses’ products or services.
It works by letting businesses use links that contain affiliate tracking IDs that get people to places where they can buy things and earn a commission if they end up buying something using that link.
Affiliate marketing on Pinterest works in the same way: you use Pins related to your topic to drive traffic to your site, where you use affiliate links to a product of your choice (for which you get a commission if someone buys it after clicking through).
Essentially, you’re promoting your own products or services while driving traffic to those websites.
It’s a win-win situation: you get a commission for each sale, while the company whose product you promote gets more customers while spending less on their marketing efforts.
How to Succeed at Pinterest Affiliate Marketing
We’ve mentioned that successful affiliate marketing on Pinterest revolves around two major aspects: choosing the right category and product to promote and creating a strong visual Pinning strategy.
Here are a few tips to help you succeed in each of these areas.
Set Up Your Pinning Strategy
When it comes to Pinterest, you’ll succeed in your affiliate marketing efforts over the long term if you follow a consistent Pinning strategy.
For example, if you want to promote fitness and health products and services, you might want to create a board dedicated to fitness, yoga, or healthy eating tips.
Similarly, if you want to promote travel products and services, you can create a board dedicated to travel tips, travel planning advice, and inspiring travel photos.
Whatever category you choose, try to stay consistent with it while also being creative. If you have multiple boards, try to keep the content and their topics consistent.
For example, if you have boards dedicated to healthy eating tips, travel planning advice, and fitness, try to use the same keywords, captions, and Pins in each board.
That way, you’ll build authority and credibility and have a better chance at earning more impressions, followers, and clicks.
Choose the Right Pin Words
We’ve already mentioned that you should use relevant keywords in your Pins. Yes, you should use them in the Pin text, but you should also use them in your boards’ titles and descriptions.
You should also remember that Pinterest is a visual platform first and foremost, so you don’t want to use long, dense paragraphs in your Pins.
Keep your Pin descriptions short and sweet, around 10-15 words, and include your keywords.
Similarly, try to avoid using too many keywords and Pin text that’s too promotional.
Those who land on your Pins don’t want to see a sales pitch; they want to learn more about the product and decide whether it’s something they need or want.
Promote High-Value Products with High Commissions
What type of products should you promote as an affiliate marketer?
Ideally, you want to promote high-value products that have a high commission rate. Why? Well, it’s simple: if you promote low-value products with a low commission rate, you won’t make much money.
If you promote high-value products, however, you’ll earn more money. And if you promote products with high commissions, your commission rate will be high as well.
Now, this doesn’t mean you should only promote products from one company. In fact, it’s better if you diversify the products you promote.
For example, if you want to promote fitness and health products, consider promoting fitness equipment (treadmills, yoga mats, etc.), health supplements, healthy prepping items, nutrition-focused books, and so on.
This will help you diversify your affiliate marketing efforts, attract a wider audience, and have a higher chance at earning more money in the long run.
Promote Low-Commission Products for Trial Run
Once you’ve gotten the hang of promoting high-commission products and have earned a decent amount of money, you can take advantage of the low-commission products as well.
If you’re promoting high-commission products, you might get a few spam complaints here and there. That’s completely normal, but if you get too many of them, your account might get banned by Pinterest.
Luckily, you can offset the risk of getting banned by promoting low-commission products as well. That way, you can get your feet wet by promoting low-commission products at the start and see how the system works.
If things go according to plan, you can gradually transition to promoting high-commission products, but if you get banned, you can still earn a few bucks by promoting low-commission products.
Pinterest is a powerful social media platform that can play a huge role in your affiliate marketing efforts.
If you want to succeed at Pinterest affiliate marketing, you need to choose the right category, create a consistent Pinning strategy, and use the right keywords in your Pins.
You also need to choose the right products to promote by promoting high-value products that have high commissions and promoting low-commission products for trial runs at the start.
Once you’ve gotten the hang of it, you can transition to promoting high-value products with high commissions.