In the fast-paced, digital world we live in today, things tend to change very quickly. New technology and trends come out of left field and take the world by storm.
As a result of that, other trends – while they may not disappear completely – become less relevant. However, this isn’t always a bad thing.
These shifts make it difficult for businesses to know which marketing strategies are worth their time and which ones they should leave behind.
Even though affiliate marketing has arguably seen a decline in recent years, it remains an important part of any marketer’s toolkit.
In this post, we’ll explain what affiliate marketing is and provide answers to some common questions about it: Is affiliate marketing dead or alive?
Are there any examples of successful affiliates out there? Read on to find out more!
What is Affiliate Marketing?
Affiliate marketing is a strategic partnership between a product or service provider (the “affiliate”) and a blog or website owner (the “affiliate marketer”).
The affiliate marketer is paid a commission when they drive customers to the provider’s website via their blog or social media posts.
The advantages of affiliate marketing include increased sales volume, increased brand awareness, and the ability to generate additional revenue by leveraging your existing online presence.
Affiliate marketing used to be one of the most popular ways to make money online, with many people using it as a side gig.
However, with more people going into blogging and content marketing as full-time jobs, affiliate marketing has become less popular.
Is Affiliate Marketing Dead?
Affiliate marketing is not dead. However, it does appear that many marketers are choosing to move away from the affiliate marketing model.
The reasons for this vary but include a focus on brand building and a desire to acquire customers organically (rather than relying on other companies to refer them business).
However, affiliate marketing as a whole is not dead. It is simply evolving to meet the needs of modern marketers.
It is still an extremely viable and profitable option for online businesses, and there are plenty of examples of successful affiliates out there.
If anything, affiliate marketing may be experiencing something of a resurgence.
Why People Think Affiliate Marketing is Dead
There are a number of reasons why people think affiliate marketing is dying – or at least less popular than it once was.
One of the most prominent reasons is the increasing number of bloggers who are shifting their focus away from affiliate marketing.
While blogging was once a great way to make money online through affiliate marketing, it isn’t as effective anymore.
Lots of brands are cracking down on affiliates and making it harder to make money.
This has led many bloggers to shift their focus away from affiliate marketing and toward creating their own products.
This is a great strategy and one that we at Process Street recommend, but it does make affiliate marketing less popular overall.
3 Reasons to Ignore the Critics and Believe in Affiliate Marketing
Affiliate marketing has received a lot of criticism in recent years, but that doesn’t mean it’s dead.
In fact, there are a number of strong reasons to believe that affiliate marketing is more important than ever before:
Affiliate marketing is a great way to build a business from scratch. New bloggers often struggle to find their audience, but affiliates have a ready-made audience to work with.
Affiliate marketing is a great way to earn passive income. Many affiliate programs have an ongoing revenue stream, which is great for those looking for a way to earn income while they sleep.
Affiliate marketing is a great way to diversify your online income. It’s all too easy to get stuck in a rut and rely on just one source of income.
Affiliate marketing provides a new stream of income and allows you to take a more balanced approach to earn online.
Are there any successful examples of affiliate marketing?
Yes! There are loads of successful affiliate marketing examples out there.
Amazon is the most profitable affiliate marketing company in the world, and they are expected to earn $6.4 billion in revenue this year.
Amazon’s affiliate program has offered an easy way for people to earn money online for more than 20 years.
They are an example of a strong and successful affiliate marketing program.
Other examples of successful affiliate marketing include Skimlinks, Shopify, and TextLinkBrokers.
Affiliate marketing is not dead. Rather, it is evolving and adapting to the needs of modern marketers.
More and more bloggers are shifting their focus away from affiliate marketing, which is why some people think it is dying.
However, affiliate marketing remains a viable and profitable way to earn money online.
There are plenty of successful examples of affiliate marketing and plenty of ways to earn money through it.
If you are looking to earn extra cash, if you want to get more traffic to your blog, or if you want to jump-start your online business, then affiliate marketing is the way to go.