Search engine optimization is a strategy for bringing your website to the top of a search engine’s results page.
This will increase your site’s traffic and can help boost your business.
Moz has been conducting research on the most common search terms, so we decided to share our findings with you! In this blog post, we will list the 10 most common search terms that brought people to Moz in 2017.
We also offer some specific SEO tips related to these terms. Scroll down for more information on how these findings may be relevant to you and your business!
The 10 most common search terms that brought people to Moz
Moz is a leading authority on SEO and has been providing insights into the world of search for over 15 years. We’re always looking for new ways to share this information with you, so we decided to conduct research on the most common search terms that brought people to our site in 2017.
The results are a bit surprising, but there are a few trends worth noting. Read on for an in-depth analysis of what these findings mean for your business and your SEO strategy!
Remember that SEO is about understanding what your potential customers want. If you can understand their search patterns, then you can optimize your content to match their needs. This will improve your site’s ranking, which will increase traffic and help grow your business.
In our research, this term was by far the most popular, with 1 out of every 10 Moz visitors utilizing it in their search string. It shouldn’t come as a surprise that a lot of people are searching for information about SEO! So if you’re not an expert yet, check out Moz’s Definitive Guide to SEO or take a look at some tips from Google here: https://www.google.com/landing/?cid=4906557009654
Moz was one of the most popular search terms in 2017, thanks to all of the SEO tips we offer on our blog. While we don’t rank for this term, we can at least say that it’s true that more and more people are look ing for information about SEO!
With that said, here are some of our most popular blog posts related to SEO:
– What is SEO? – Why SEO is important
Learn how to optimize your website for search engines with these free resources!
. “Keyword Research”
The most common search term that brought people to Moz in the United States was “Keyword Research.” We found this to be one of the most popular terms in 2017, both in the U.S. and globally.
Keyword research is an essential part of SEO. It helps you understand what people are searching for, which can help you choose keywords for your site.
These can make a difference when it comes to how high your website appears on search engine results pages (SERPs).
Search engines rank websites with high levels of relevancy higher in their SERPs than sites without as much relevant content.
By understanding what people are searching for, you can create an optimized site that is more likely to show up higher in SERPs.
You can also see what searches your competitors are targeting so you know where to focus your efforts on ranking higher than them.
Optimize your site
If you want to rank on search engines, one of the best strategies is to optimize your website.
Your site should be optimized for keywords that your customers are using when they’re searching for products or services like yours.
You can start this process by examining a keyword tool like MOZ, which provides a free keyword ranking report.
When you open up a free account on MOZ, you’ll be able to identify the 3 most common search terms from Google.
This will give you some insight into what people are looking for and allow you to optimize your site accordingly.
The first thing you should do with these three keywords is brainstorm how they relate to your company and the products or services that you offer.
Then, prioritize which ones have more traffic and might bring in more business for you. Finally, use those keywords as a guide to help shape your content moving forward.
. “Social Media Marketing”
Millennials are the most common group of people to search for “social media marketing” in 2017. This term has grown the most year-over-year, with a 282 percent jump.
The social media platform that tends to be searched more often is Facebook.
It makes sense that millennials would be interested in this term because they are the most active age demographic on Facebook.
If you’re looking for some social media marketing tips, here are some free resources from Moz: https://moz.com/blog/5-ways-to-market-with-social-media https://moz.com/blog/1st-step-to-effective-online-marketing
. “Link Building”
Moz’s research found that the term “link building” was one of the 10 most popular search terms, bringing over 12 million people to Moz’s website in 2017.
Link building is a really important part of SEO because it is something that search engines value highly. It helps your site rank higher in the search engine results pages and brings more traffic to your site.
That being said, link building takes time, so you need to be patient.
The more links you have pointing back to your site, the better chance you have of ranking high on Google or Bing for certain keywords.
Not only are links valuable because they are used by search engines, but they are also valuable for marketing purposes.
When potential customers see a link from an auth oritative source referencing your business, it can make them trust your business even more!
If you’re looking for some good sources for link building, consider these sites:
PPC is short for “pay-per-click.” PPC advertising is one of the most common search terms to bring people to Moz this year.
PPC advertising offers a fast, targeted way to get your message in front of potential customers. You can create ads that are shown alongside or above organic search results when someone searches on Google or Bing.
There are many different types of PPC advertising, including cost-per-click (CPC), cost-per-thousand impressions (CPM) and cost per conversion (CPA). The type you choose will depend on the goals you’re trying to accomplish with your marketing efforts. Generally speaking, CPC is best for branding and awareness while CPM is best for lead generation.
Get Started With AdWords
One of the most important things you need to know is that AdWords is a pay-per-click marketing tool. It’s a way for brands to match their ads to where customers are searching on Google and other search engines.
For example, if you were a security company looking to target potential customers in Miami, Florida, you could spend money on ads that show up when someone searches for “security” or “alarm service” in the Miami area.
However, PPC campaigns aren’t just about targeting keywords—they’re also about creating ads with compelling copy and relevant images.
PPC campaigns are often complicated and difficult to put into place without the right tools at your disposal. Luckily, there are many free resources available to help small businesses learn what they need to know about how PPC campaigns work.
. “Link Building Strategies”
Link building is a process of acquiring links that point to your website. It’s important for SEO and it’s also a great way to grow your audience, as well.
Link building can be done in many ways: creating content, commenting on other people’s blogs, building relationships with other websites, and more.
There are different link building strategies you can use depending on the situation you’re in. Moz has detailed some of these strategies below!
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